SEO Campaigns: The Key Aspects of SEO...

1. Keyword Research

The initial stage is to establish the most-beneficial search queries to optimise the website for. We take into consideration a wide variety of criteria - such as search traffic volumes for certain phrases, competition from other sites, the client's own suggestions and more.

Although you may believe you know what your most-profitable keywords are, you may find that users are actually searching in different ways. There may be huge differences in the number of searches carried out for 'book shop in Hampshire' and 'Hampshire book shop' for instance. Accurate and detailed keyword research will identify these trends and ensure your campaign is targeted at the right phrases.

2. On-Site Optimisation

Identifying and correcting issues on your website that may be hindering its SEO performance - related to the background coding and also to the content of the site itself.

There are a variety of website coding standards that need to be adhered to for optimum SEO performance. We begin by assessing your site and then either submitting a report of recommendations for your own web-developers to implement - or by accessing and updating your website ourselves if appropriate.

Google looks for your chosen keywords and phrases to appear at a certain 'density' on each page - giving it clues as to what that page is about and how relevant it is to the targeted phrases. We are experts at building in keywords and phrases in the right density on each page.

3. Off-Site Link-Building

By far the most-significant of factors used by Google is the number of other websites that link to your website - so called 'inbound links'.

A link to a website is seen as a 'vote' for the quality and usefulness of that website. The more links pointing to your site, the more votes it has - and the better Google will treat it.

Link-building is a difficult and laborious task - and impossible to do on a significant enough basis unless devoted to it full-time. We provide this service on an ongoing monthly basis - guaranteeing to achieve a set minimum number of inbound links to your site each month dependent on your SEO budget. This quickly develops a widespread network of links, which will rapidly improve the standing of your site with Google.

4. Blog Linking

Another effective method of link-building is to post comments on other people's blog sites - which allow you to include a link in your comment back to your site. We provide this as an additional way of building your site's link-profile.

5. Directory Sites

There are numerous manually-edited directory listing sites, all of which will link back to your site and improve search-engine prominence. Chief among these is Dmoz - the world's largest humanedited web directory.

These differ from standard search engines in that there is no automated crawling / spidering process - submissions are checked by moderators, who then place your link within the relevant category. We take care of submission of your site to a wide range of online directories.

6. Press Releases

The writing and submission of press releases has the twin effect of publicising your company - and building link-prominence (and hence search engine ranking improvement). We write and submit press releases on a wide range of events and matters of interest relating to your company, its products, services and area of industry.

These press releases are submitted to a network of news aggregator sites, which publish them with the intention of having them picked up by regional, national and global news publishers. If a press release is considered news-worthy by such publishers, your site gains an instant boost as the news story is published. Even if the press release is not picked up for publication in the media outlets, its existence on the news syndication services still provides a valuable link back to your site.