Free digital marketing guides and whitepapers

We’re building a library of guides and whitepapers on a variety of subjects related to digital marketing. These guides support our live training workshops and seminars and are designed to help marketing and business-people run more effective digital strategies. They’re free to download below – and we’re adding plenty more over the next few months…

Choosing the Right E-commerce Platform: Magento

Successful e-commerce guideWe’re constantly meeting potential clients who are wrestling with the complex decision of what CMS platform to choose for their e-commerce websites. There is such a wide variety of options available – and so many differing and conflicting opinions on each, the decision can often be a very fraught one, with the choice forming the foundation of your e-commerce strategy for years to come. In this detailed, insightful guide, we take you through the pros and cons of Magento – to help you decide for yourself if it’s the right platform for you.

Click here to access the guide »

Sucessful E-commerce

Successful e-commerce guideAt Advantec, we spend all day every day working with retailers and helping them build successful e-commerce strategies. We get to see what works and what doesn’t. Here we’ve gathered together the insights of our commercial, technical and marketing experts on some of the fundamental components of e-commerce sites that succeed and grow. If you’re considering a new ecommerce website, or looking to make improvements to an existing one, these are some of the basic principles you’ll need in place.

Click here to access the guide »

Successful Search Marketing

Successful e-commerce guideSearch engine optimisation is a constantly changing and often confusing game, sometimes filled with conflicting advice and information. In this guide we provide an overview of the recent fundamentals of SEO – based on our own experience optimising hundreds of websites and the best-practice advice generally accepted by the industry and released by Google themselves. This guide is 22 pages of insights and advice on current trends in SEO that you can implement in your own digital marketing to make an instant difference to your site’s performance.

Click here to access the guide »

Advantec training & events

We run frequent training workshops and seminars across the region on a variety of digital marketing topics. If you’re interested in improving your knowledge and learning more, you’re welcome to come along. Click here to find out more.

Advantec digital marketing events