About the Client
Kinetico is the world's largest water softener company. Having already succesfully built their UK corporate website, they tasked us with achieving complete domination of the Google search results for all their most-competitive - and profitable - phrases
What we did for Them
- As a national company - and a market-leading brand - the Kinetico key phrases would be highly competitive and challenging to rank for
- It was essential that Kinetico ranked highly for phrases like 'water softeners', 'water softener' - and similar broad and competitive phrases
- The company also had a number of important phrases related to specific campaigns - such as eczema relief and limescale reduction
- Within a short period of time, the Kinetico site became a dominant presence in the search results
- The end result: Exponential rises in site traffic and - more importantly - conversions to sales leads
