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E-commerce Website Marketing

Investing in a new website and then leaving it for customers to stumble upon it themselves is clearly not the ideal strategy for your new e-commerce campaign. And it would be a poor e-commerce company that provided your new site and simply left you to your own devices in marketing it. Accordingly, we provide a full set of initial launch and ongoing marketing support for all our e-commerce clients

PPC / Adwords / Sponsored Search Engine Links

Google Adwords is fast becoming the default channel for online marketing - and the reason is purely because it is so extremely effective. Pay-per-click advertising enables you to specify your own individual monthly budget - be it £100 or £10,000. You pay only for the clicks and visits you receive to your website - and can judge in precise detail how effective your monthly spend is in generating sales. PPC enables you to target hundreds or thousands of search phrases in Google - and have your website appearing for all of them within minutes - providing an unrivalled way of driving customers to your site immediately after launch.

We provide the setup and ongoing management of a Google Adwords PPC campaign for all our e-commerce clients as standard. You simply decide how much you wish to spend with Google each month - and we will establish your campaign and manage it for as long as you require - all as a standard part of our e-commerce website services.

Natural / Organic Search Engine Optimisation and Link-Building

As you should already be aware, we provide a full SEO service for all websites we build - ensuring they are fully optimised as standard for search-engine performance. However, beyond this, a campaign of link-building on external websites will see the ranking of your website improve rapidly. Click here to read more about our SEO services and how link-building campaigns can improve your site's natural Google positions

Email Marketing

An extremely powerful method of targeting existing and potential customers - we assist with the creation of email campaigns that can be distributed to your existing customer list - or to new prospects. We will create attractive html email templates for your campaign, assist with the wording and message and broadcast your campaigns using our specialist email marketing system. Additionally, via our sister company Market Direct, we can provide email and postal marketing data for targeted prospects based on a huge range of specific criteria.

Affiliate Marketing

Affiliates are people who carry links, adverts and information on your products on their own websites. When a user clicks through to your site and makes a purchase, you automatically pay that affiliate a pre-agreed percentage commission of the sale. We have extensive experience working with the major affiliate networks - such as Commission Junction, Affiliate Window, etc - and can help build effective networks of sites all promoting and selling your products.